Sony is proud to announce the Stamina Platinum alkaline battery line. As the worldwide leader in consumer electronics, Sony understands the need for a long lasting power source with superior performance. In keeping with the evolution of digital applications and high drain devices, Sony has improved our line of alkaline batteries with higher density and precision technology for extra power as well as a new and innovative blister design for greater shelf impact and rotation. Batteries are at the heart of Sony s business, making the consumer's choice easy. After all who better can understand the energy requirements consumers need Only Sony.